A Dolls House by Henrik Ibsen - 1492 Words

A Doll’s House by Henrik Ibsen was written in 1879 during the Victorian Era. The story is written as a play to be performed on stage. The two main characters Nora and Torvald Helmer are upper middle class husband and wife, but it boils down to social expectations. Conflicts arise when women are under their husbands rule for everything and society pressure to keep up appearances. Torvald Helmer is the antagonist to Nora, his wife, because he is mostly concerned about his reputation, he is the supreme power of the household, and he is very hypocritical. These character traits make Torvald Helmer out to be a shallow person with no regards for other people’s feelings. A Doll’s House revolves around the lives of Nora and her husband Torvald and their relationship. The play uses man vs. man conflict to illustrate the expectations of a Victorian society. In Act I, Nora and Torvald’s relationship appears happy, loving, and caring. The reader learns of Nora’ s secret of how she borrowed money to save her husband’s life and is now trying to pay it back without Torvald’s knowledge. During this time period, â€Å"a woman couldn’t legally borrow money without her father’s or husband’s consent† (Mays and Booth 878). Krogstad, another character who works at the same bank as Torvald, is the one who lent Nora the money and discovered that Nora forged her father’s signature. Krogstad is now blackmailing Nora, threatening to expose her secret if Nora does not save his job at the bank. Nora begsShow MoreRelatedDoll’s House by Henrik Ibsen1126 Words   |  4 PagesHenrik Ibsen wrote the book, Doll’s House, in the late 1870s about the life of the common woman in Norway during the 1870s. The book gave society an inside of look of the life women in general. Woman during this time were oppressed and men were contemptuous towards women. Women that opposed their husband were considered ment ally insane and sent to a mental institution. The book is about a domesticated woman named Nora. Nora lives in a house with her husband and their three kids. Nora main job toRead MoreA Dolls House by Henrik Ibsen1725 Words   |  7 Pagessuffrage, took place from 1848-1920. In the drama A Doll’s House by Henrik Ibsen, readers are presented with what seems to be the perfect little American dream home. Anti-feminist values are presented immediately in the first scenes of the play and carry out until the end. The play was written in 1879, a time when the feminist movement was just starting to take shape and become well known. The drama A Doll’s House has feminist themes that indicate Henrik Ibsen to be a supporter of the feminist movement throughRead MoreA Dolls House, by Henrik Ibsen1539 Words   |  7 PagesThe themes of â€Å"objecthood† and â€Å"feminine liberation† in Henrik Ibsen’s A Doll’s House as conveyed through the characterizati on of Torvald and Nora, diction, stage directions and structure in two integral scenes. Henrik Ibsen’s A Doll’s House conveys the story of a wife’s struggle to break away from the social norms of late nineteenth century middle class Europe. Throughout the play, Ibsen focuses on Nora’s characterization and experiences and thus this leads the reader to perceive her as the protagonistRead MoreA Dolls House by Henrik Ibsen1556 Words   |  7 Pagesprevalent in a variety of literary selections. This paper will focus on animal imagery in Henrik Ibsens A Dolls House by using the reader response strategy. In the play A Dolls House by Henrik Ibsen, animal imagery is used in the development of the main character Nora. It is also later found that the animal imagery is a critical part in understanding who Nora is and how other characters perceive her. Ibsen uses creative animal imagery to develop Noras character throughout the play. The animalRead MoreA Dolls House by Henrik Ibsen1829 Words   |  7 Pages Henrik Ibsen, writer of his most famed play A Doll’s House. Ibsen emphasizes on small-town life in this play. A Doll’s House takes place in the 1880s in Europe/Norway and based on a married couple, Torvald Nora, who are considered to be middle class. The main character Nora in Ibsen’s play, A Doll’s House, seems to give this false installment of her identity. She is both unpredictable and childlike. The entire first and second act she spends giving this hidden subtext that she is unreliableRead MoreA Dolls House by Henrik Ibsen868 Words   |  3 Pagesmoney is considered to hold the most power. In the case of the household, the person who holds the most power is the person who handles the money, and in our man-centric world, it is usually the man who holds both money and power. In Henrik Ibsens play A Doll’s House, the theme of money is used to establish power roles between the characters of the play, and how the theme contributes to typical gender roles in the 19th century. A womans duty in the 19th century was to exhibit â€Å"piety, purity, submissivenessRead MoreA Doll’s House by Henrik Ibsen Essay961 Words   |  4 PagesIn Henrik Ibsen’s play A Doll’s House, pointedly captures the reality of the Victorian Era within the play. Nora Helmer, the protagonist of the story, represents the typical women in society during that era. The audience’s first impression of Nora is a money obsessed, childish, obedient house wife to her husband, Torvald Helmer. However, as the play progresses one can see that Nora is far from being that typical ideal trophy wife, she is an impulsive liar who goes against society’s norm to be whomRead More A Dolls House by Henrik Ibsen Essay842 Words   |  4 PagesA Dolls House by Henrik Ibsen â€Å"A dolls house† was written by Henrik Ibsen and produced by famous actors during the time of the 1800’s; in fact it was the year of 1879 to be precise. It was around this time that many different Social, cultural and historical moments were changing through time, leaving the end result to change not only one country but had an effect on most of the world. For this section of the work I will be carefully discussing with you the issues of; * Social events Read More A Doll’s House by Henrik Ibsen Essay1111 Words   |  5 PagesA Doll’s House by Henrik Ibsen The play â€Å"A Doll’s House† by Henrik Ibsen is about a wife that is hiding a big secret from her overprotective husband. The play takes place on Christmas Eve till the day after Christmas. Nora Helmer and Torvald Helmer have been married for 8 years, yet Nora is hiding something from Torvald that she thinks would ruin everything if he found out. It opens up with Nora coming home and decorating the house for Christmas and making preparations. They have 3 children:Read MoreA Dolls House by Henrik Ibsen834 Words   |  3 PagesMr. Krogstad, a former employee of Torvald is the leading antagonist in A Doll House. He clearly has an agenda and a lust for power. Krogstad’s lust for power gives the reader a sense of subtle rage because Krogstad only wants what’s best for him and his family but he exploits Nora for his own gain. Krogstad advances the plot by controlling Nora through a loan, while illuminating both main characters, and reinforcing the themes of confusion and lost love. Krogstad influences the plot in a very

Analysis Jonkonnu Essay Sample free essay sample

Jonkonnu is more than merely a jubilation ; it is a dance and a musical tradition every bit good. However. Jonkonnu dance traditions make it the island’s oldest manner on record. It blends genuinely Jamaican manners to go the dance performed at today’s jubilations. Typically. African groups would ordain mime-style dramas. while European traditions of common people theatre played short scenes and recitations. Specific dances are ascribed to the terpsichoreans. each with their ain function and character to portray.  ·Pitchy Patchy dances with little. speedy stairss and turns cartwheels. He moves in big. round forms.  ·Cow Head moves in bucking gestures and is normally dead set low to the land.  ·Devil alternates little. bouncy stairss with much longer 1s and makes speedy bends and poke with his pitchfork.  ·Belly Woman. sometimes considered to be a negative image of mulatto adult females. made motions with her belly in clip to the music. We will write a custom essay sample on Analysis: Jonkonnu Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Set Girls are in costume groups divided between bluish and ruddy. normally played by mulatto adult females. frequently mistresses. However. this tradition is no longer carried out. Similarly. the character of Babu developed in East Indian communities. â€Å"Red Indians† are besides characters that were cultivated to take part in the dance. and. though they may stand for the Tainos. they could hold more to make with the mix with other civilizations. The dance’s beginning in birthrate rites can still be seen in the manner of the dance moves. including one where the terpsichoreans all of a sudden stop with their hips frontward. Other hip-based dance moves are of import to the jubilations as good. Further. while it’s been associated with Christmas celebrations. Jonkonnu is non a spiritual dance. Pukkumina Pukkumina dances are based in the rites of Myalism. but they are portion of the Revival tradition. Pukkumina is a distinguishable Revivalist group and non the same as Zion. Most noteworthy for its ownership rites. this group is besides celebrated for its dances. The rites themselves differ from topographic point to topographic point. but they all use music and jury-rigged tunes and harmoniousnesss to assist bring on ownership. These three-day festivals include many different facets. but terpsichoreans who surround the leader move in a mode similar to Turkish twirling dervishes. proposing East Indian influences every bit good.

Virgin Blue Holdings Change Management

Executive Summary In the recent past, organisations have embraced change management as a way of increasing productivity when faced with economic, social, technological, or environmental challenges.Advertising We will write a custom report sample on Virgin Blue Holdings Change Management specifically for you for only $16.05 $11/page Learn More To assess the effectiveness of change management, this report delves into an analysis of drivers of organizational change at the Virgin Blue Holdings, as well as the barriers it may face in the change management process, including the management barrier, vision barrier, and the resource barrier. More so, through a review of literature, the report underscores diverse models used in change management, including procedural model, Kotter’s model, and EFQM Excellence model, with a view of finding out the most viable change management theory that should be adopted by the Virgin Blue Holdings. As such, this report r ecommends the procedural model over other change management models by demonstrating its effectiveness through analysing the stages involved in the process. This indicates that an effective change management strategy should address each phase separately, as this helps to highlight the barriers to organisational change, as well as to provide recommendation for improving the change management process. This report brings to light the rationale behind adopting change management as a viable managerial practice. Introduction Change management is a critical tool to human resource managers, as it persuades and enables workers to accept new ideas, values, technologies, processes and administration. Change in the workplace is inevitable as changes in environmental, technological, economic, social, as well as the legal factors make businesses constantly apply new technologies, upgrade systems, and change their management practices in an effort to improve productivity.Advertising Looking fo r report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This change is normally faced with many challenges, and key among them include realignment of human resources and redeployment of capital resources (Kanter 2003, p.237). Thus, change management is an indispensable process that facilitates acceptance of new ideas, values, technologies, processes, and administration, and its participation should include all the staff members as well as the stakeholders (Saka 2003). It is from this perspective that the field of change management has been evolving over the years to ensure that all employees embrace change within the organisational settings. This paper will provide a report on the case study of the â€Å"Virgin Blue Holdings† to give an informed review of change management models and theories and their effectiveness. It will begin with analysing the drivers of organisational changes and proceed to evaluate the model s and theories necessary for an effective change process. Analysis Of Drivers Of Organisational Change At The Virgin Blue Holdings Despite the fact that many organisations resist changes during the initial stages and find it expensive to implement, a number of aspects force them to make operational changes. Thus, an organisation can be forced to adopt relevant changes when its alters its mission statement; when its products / services become obsolete due to technological factors, among other factors; or when it is faced with a stiff competition that can only be conquered through a merger (Gebauer, Fischer, Fleisch 2010). One of the most important drivers of organisational change is when companies fail to achieve financial targets. This makes them evaluate their business objectives and processes in a bid to avert the crisis. The Virgin Blue Holdings reports a 62% decline in the net profits, a profit margin that is below the target level.Advertising We will write a custom report sample on Virgin Blue Holdings Change Management specifically for you for only $16.05 $11/page Learn More This portrays that the company is experiencing an inadequate financial performance, thus necessitating change in its business operations. The decline can be attributed to strong competitive forces, making it attain only 10% of the market share. And since the Virgin Blue Holdings wants to attain a competitive advantage, it has been forced to adopt a move that cannot be overemphasized: restructuring its business operations to match the dynamic trends. Thus, extreme competition is a driver to organisational change as it forces some organisations to change their objectives and strategies. In this regard, the Virgin Blue Holdings has made an endeavor to change its objectives and strategies by making sure that it takes the necessary steps that aim at including the corporate travelers, besides the leisure travelers, as part of its market share. Its change mana gement approach stems from the fact that companies that understand and address the ever-increasing demands of their customers are major competitors than the companies that neglect the rising trends, as this reduces their chances of facing a diminishing market share (Gebauer, Fischer, Fleisch 2010). Moreover, it is imperative to note that businesses should not only adapt to organisational changes due to technological innovations but also due to peoples’ attitudes and social behavior affecting them (Penger et al. 2007). In this regard, the Virgin Blue Holdings is required to acquire a profound understanding of the social factors that may affect productivity of the company by trying to understand the current demand of the employees. More so, companies should create social relations and collaborate with other companies’ practices that are in line with its change strategy. And it is for this reason that the Virgin Blue Holdings has taken the initiative of benchmarking its uniform with a popular fashion industry, which is commonly known as the Project Runway.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, when a product reaches the end of its product life cycle, companies are forced either to cut the operating costs of the product in question or to introduce another product in the market. This is evident in the Virgin Blue Holdings as it seeks to introduce Airbus A330 aircraft to operate between Sydney and Perth. This aircraft is expected to present a new product in the market by introducing a new business class cabin and a â€Å"superior economy class.† Companies can also be forced to change their management system as they seek to cut costs that prove to be detrimental to the company’s profit. This is normally achieved by collaborating with other companies in the field. At this stage, some companies take the approach of partnering with existing competitors, and this, in turn, facilitates structural changes to company’s business processes through teams that help to sustain performance. To cut excessive costs, the Virgin Blue Holdings has taken the i nitiative of collaborating with the Skywest, and this provides it with an opportunity of flying the Turboprop aircraft to regional routes. However, such kind of a partnership is characterised by redundancy or threats to organizational culture, and this elicits organisational changes due to differences emanating from divergent views of management practices and cultural values of two different companies as they seek common ground (Kanter 2003, p.253). Thus, an effective change management process is required to bring this to fruition. In a bid to adopt an effective change management process, it is paramount to analyse a number of challenges that the Virgin Blue Holdings may face in the process. Barriers To The Organisational Change While managing organisational changes, it is paramount to establish whether the new paradigm is acceptable to all members of the team because this facilitates implementation of a viable framework to counter the organisational change barriers, which include t he management barrier, vision barrier, and the resource barrier. These barriers emanate from inadequate requirement planning, failure to consult the affected members, and inadequate training (Coram Burnes 2011). Because of this, sufficient justification and education should be put in place to realign individuals with the new company’s direction, since the move of coming up with new strategic changes may not be fully embraced by the employees as well as other stakeholder. Nevertheless, change agents, which involve managing employees’ attitudes, can assist with the changing process despite the fact that not all agents are acknowledged in change management. For case in point, while the Virgin Blue Holdings has taken the initiative of collaborating with Skywest, some staff members of the Virgin Blue Holdings may not appreciate the move since it may raise discomfort, which normally emanates from working with an organisation that has been considered as a rival over the year s. Organisational changes present an organisation with a new mission and vision statement, making the employees attain new job specifications. The employees may tend to resist these changes after realising that the move will necessitate additional skills, which they may lack at the time of the change implementation (Coram Burnes 2011). In such a case, the organisational barrier emanates from failure to plan adequately and ignoring the affected employees, who, in turn, affect the rest of the employees within the organisation. Additionally, inadequate training serves as a barrier to organisational changes. For case in point, many employees are offered basic skills in computer software operation with a view of increasing their proficiency in computer operations. However, this does not always provide them with an opportunity to handle logistics involved with the new line of business operation. Thus, the Virgin Blue Holdings should ensure that it provides formal training required to han dle the new line of business, namely, the new airport lounges and the business class products. Techniques, Theories, And Models Of Change Management A vast majority of organisations are faced with a dilemma when it comes to managing change. This has necessitated an analysis of change management models to underscore the prime factors that should be considered in order to achieve the change process successfully. Some models are designed in such a way that they are in a position of addressing a number of barriers, including decision phase barriers, preparation phase barriers, design phase barriers, and implementation phase barriers. It is from this perspective that a number of change management models have emerged in order to counter the challenges faced with the overall change management process. Diefenbach (2007) affirms that an effective change management technique should entail analysing the change process using a number of dimensions, with the first dimension emphasizing on the es sence and the extent of change. The changes are then arranged in sequence in an effort to differentiate the reactive from the anticipated change. The procedural model, according to Cameron and Green (2009, p.124), defines organisational change as evolutionary, meaning that changes continuously evolve from one department to the next, while the EFQM Excellence model puts more emphasis on evaluating as well as aligning a company in an effort to meet the expected quality after the change process takes effect. And while the procedural model compares with the Kotter’s model in the sense that both operate under the platform of sequential procedure, the procedural model is flexible in that it is able to react positively to unexpected changes emanating from environmental factors affecting an organisation (Cameron Green 2009, p.127). With this in mind, the Virgin Blue Holdings can adopt the procedural model to achieve the desired change effectively. Developing And Implementing A Chang e Management Strategy Given that business strategies are built around innovation, flexibility, speed, customer service, affordable quality, and competitive advantage, developing and implementing an organisational change strategy for Virgin Blue Holdings requires the key decisions to be guided by a set of organisational values and culture. Although the role of top executives is important in sustaining transformation in the firm, the overall participation of all shareholders occupies a central place in this model. Such shareholders include the government, union managers, employees, line managers and top executives. The principles guiding the change process using the procedural model are divided into five phases, namely, the decision, preparation, design, implementation, and, finally, reinforcing changes phase. These phases are discussed below in turn. The Decision Phase Effective development of strategic change can only be achieved when a company defines the factors that affect its pr oductivity (Self Schraeder 2009). In this regard, the clients, society, government policies, competitors, as well as the environment affect the Virgin Blue Holdings’ productivity as it seeks to come up with new airport lounges, new uniforms, as well as a new business class. Thus, this phase entails taking a decision that would enable it cope with dynamic changes of business process in order to be in a position of coordinating its business operations for the next strategic period. Developing strategic changes starts with making decision on the intended nature of change. The challenge with decision-making, however, may create an assumption that the managers are in a position of predicting the future. The employees, in contrast, may express doubts towards the success of the new strategic change. However, a detailed description of how this model works and what it encompasses can be made possible by carrying out a critical analysis of its strong and weak points and the opportunit ies and threats that it presents in the management of change in the workplace. In doing so, the Virgin Blue Holdings acquires sufficient knowledge that would help to prioritise alternatives as well attract change through creating a positive attitude to the employees as they handle the new line of business (Proctor Doukakis 2003). The Preparation Phase Managers involved in the strategic change are increasingly required to demonstrate the ability to contribute to the overall welfare of their organisations. As such, they should strive to participate in the accomplishments of the organisation’s objectives and visions. Thus, they should not only focus on their departments but should engage in an increased cooperation with the in-line managers. More so, they should display a wide range of knowledge on how to effectively design work systems that encourage organisations’ success. In addition to this, a good preparation phase calls for effective communication skills. This stem s from the fact that effective communication facilitates reaching a point of consensus with the employees while planning and designing the organisational changes. More so, communication explicitly analyses the barriers to organisational changes in the event where the employees share their opinions regarding the proposed changes. This, in turn, helps to reduce employees’ resistance to organisational changes (Lewis 2011, p. 56). However, in order for communication to achieve its objectives in the organisation change process, it must be done face-to-face and through the company’s website. In the face-to-face interviews, the managers should ensure validity in the communication process in order to avoid biased opinions from the employees. And while using the company’s website, the managers should use an ordinary computer since a new computer model may end up scaring some workers who are not accustomed to it. The preparation phase should also include the affected memb ers who may be displaced due to adoption of new line of business operations. Effective communication with the affected members should be carried out in a manner that does not affect the other employees’ attitude towards change. This stems from the fact that employee dissatisfaction and resistance to change could only be countered if the strategic changes of the organisation are well understood and accepted by all, including the affected members (Proctor Doukakis 2003). The Design Phase This is the stage where the organisational managers meet with the employees for discussion on the planning of the change process. The managers define the behaviours and competencies expected of the employees and the target on what the employees are expected to achieve over a given period of time. Thus, this phase entails motivating and empowering the employees towards achieving the set target, and it can be achieved by introduction new technologies and products in a timely manner. The Virgin B lue Holdings has designed its strategic change by defining ways in which it is expecting to achieve its objects, such as penetrating pricing and new marketing campaigns, in a manner that takes into account the time intervals and deadlines under which the strategy is expected to achieve its purpose. In doing so, the Virgin Blue Holdings is in a position of identifying change constrains before implementing the subsequent strategic changes, as well as managing the change process effectively due to timely distribution of cost of the change process (Cameron Green 2009). The Implementation Phase In this phase, the organisation defines the changes and the time the company would take to adopt the changes effectively. Thus, the implementation phase monitors the deadlines and the expected target adopted in the design phase. This target definition is vital since it helps the management to assess whether the intended changes have been achieved. More so, the implementation phase should address all the disciplines within an organisational setting, with each head of department taking the role of controlling, monitoring, and ensuring that the changes are in line with the set boundaries (Cameron Green 2009). This is paramount because, even with high sense of vision and direction, it is very risky for one individual to take the lead in large-scale organisational changes. The Reinforcing Changes Phase It is imperative to mention that change management process should be designed in such a way that it is able to assess whether the changes adopted are valid and congruent with the company’s culture (Coram Burnes 2001). Additionally, this phase should be used to establish other environmental or social factors that may further lead to a subsequent development of mission and vision statements. This phase is paramount because it manages information regarding the change process in the implementation phase, including the employee’s attitude towards change, and forms a goo d background for implementing an effective change process in future. Conclusion This report has clearly analysed and developed change strategies that could be considered by the Virgin Blue Holdings in order for it to survive and prosper. With the tensions and uncertainty faced by organisation while adapting to innovations, it is advisable that the Virgin Blue Holdings adopts an appropriate change model and strategy that would allow it deal with such threats. This report has underscored the barriers to organisational changes, including management barrier, vision barrier, and resource barrier, and has recommended the procedural model for the Virgin Blue Holdings change management process since it seeks to manage the change by monitoring closely the five phases of the change process in a sequential order. List of References Cameron, E Green, M 2009, Making sense of change management: A complete guide to the models, tools techniques of organizational change, Kogan Page, London. Coram, R Burnes, B 2001, ‘Managing organizational change in the public sector: Lessons from the privatisation of the Property Service Agency’, The International Journal of Public Sector Management, Vol.14 no.2, pp. 94-110. Diefenbach, T 2007, ‘The managerialistic ideology of organisational change management’, Journal of Organizational Change Management, Vol. 20 no.1, pp.126–144. Gebauer, H, Fischer, T, Fleisch, E 2010, ‘Exploring the interrelationship among patterns of service strategy changes and organizational design elements’, Journal of Service Management, Vol. 21 no.1, pp.103 – 129. Kanter, R 2003, The Challenge of organizational change: How companies experience it and leaders guide it, Free Press, New York. Lewis, L 2011, Organizational change: Creating change through strategic communication, Wiley-Blackwell, Chichester, West Sussex. Penger, S, CÃŒÅ'rnak-MeglicÃŒÅ', A, TekavcÃŒÅ'icÃŒÅ', M, Hrovatin, N, SkornsÃŒÅ'ek, P. 2007. â €˜Strategic change management in the public sector: The Slovenian case’, Reflecting on Issues and Controversies in Current Management Trends, pp.189-206. Proctor, T Doukakis, I 2003, ‘Change management: the role of internal communication and employee development’, Corporate Communications: An International Journal, Vol. 8 no.4, pp. 268-277. Saka, A 2003, ‘Internal change agents’ view of the management of change problem’, Journal of Organizational Change Management, Vol. 16 no.5, pp. 480-496. Self, D Schraeder, M 2009, ‘Enhancing the success of organizational change: Matching readiness strategies with sources of resistance’, Leadership Organization Development Journal, Vol. 30 no. 2, pp.167-182. This report on Virgin Blue Holdings Change Management was written and submitted by user Kallie Merrill to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Write an Amazon Book Description That SELLS

How to Write an Amazon Book Description That SELLS How to Write an Amazon Book Description That Sells Selling books is a result of two factors: traffic and conversion. While the Amazon book description won't affect traffic (i.e., discoverability), it's one of the most important conversion factors (along with the cover, the reviews, and the "look-inside").For example, author Alessandra Torre self-published her first book on Amazon in 2012, and for the first three months of the release, she sold between five and fifteen copies a day. Then, on a whim, she changed the blurb on her Amazon page and saw her daily sales jump to 300 overnight. Her sales kept doubling to the point where she was selling 2,000 copies a day!What does this tell us? That optimizing your book description for online retailers is critical if you want to actually move copies. In this post on how to write a book description, we’ve condensed the process - for both fiction and non-fiction authors - into three steps:1. The Headline: Hook readers inAmazon only displays the first few lines of your product description, meaning you have very limited space to capture a reader’s attention enough to click on your book and find out more. That’s the role of the headline: if a reader’s attention isn’t grabbed straight off the bat, then you’ve already lost them.Having an effusive and descriptive pull quote for your first line is really effective, and you’ll see the technique used time and again by bestsellers and newcomers alike. Whether your reviews are editorial or reader reviews from Amazon or Goodreads, add them into your description. Word-of-mouth recommendations are great conversion tools.However, if you don’t have any suitable reviews or sales stats to speak of (yet), make sure that your first sentence fea tures a snappy, irresistible hook. The key to a good headline is to include keywords that people on the hunt for their next read will immediately recognize. This could be:GenreMajor themesA series nameAwardsBrands or celebrities involvedTIPS FOR FICTION†¦Here’s an example of a self-publishing author using social validation to hook readers in. â€Å"The million-selling series starts here,† it says, letting readers know that these books are really popular.Sincero’s description uses slightly more formal language for the previous sections of the Amazon page, while she’s still laying the groundwork for acquiring reader trust. She closes the deal by speaking more directly and causally to the reader, and appealing to emotion. They reiterate what readers will get out of the book and invite you to dive in.Tip for optimizing your wrap-up for Amazon: Don’t wait for people to leave reviews on your Amazon page - put them right in the book description your self. The wrap-up is a great place to include them, and if you already have a relationship with some of your reviewers, you can always ask them if you can amend their review slightly to include any keywords you haven’t hit yet. The three steps for writing an Amazon book description that sells. #pubtips And there you have it! Work on your attention-grabbing headline, your enticing blurb, your final selling points and you’ve got yourself an ace book description in the making. It might take a few tries to get it right, but it's more than worth the investment.Of course, if you find that your book is still underperforming even after revising your description, consider working with a professional who specializes in blurb and metadata optimization. These experts understand all the trends and techniques that go into a perfect description and can really help maximize your book's potential! When it comes to Amazon, your blurb and metadata are so important that you don't want to take a chance - so when in doubt, go pro.Have you picked up any of your own tricks for an effective Amazon book description? Leave any questions or thoughts in the comments below!

Solutions, Suspensions, Colloids, and Dispersions

Solutions, Suspensions, Colloids, and Dispersions Solutions, suspensions, colloids, and other dispersions are similar but have characteristics that set each one apart from the others. Solutions A solution is a homogeneous mixture of two or more components. The dissolving agent is the solvent. The substance that  is dissolved is the solute. The components of a solution are atoms, ions, or molecules, making  them 10-9 m or smaller in diameter. Example: Sugar and water Suspensions The particles in suspensions are larger than those found in solutions. Components of a suspension can be evenly distributed by mechanical means, like by shaking the contents but the components will eventually settle out. Example: Oil and water Colloids Particles intermediate in size between those found in solutions and suspensions can be mixed in such a way that they remain evenly distributed without settling out. These particles range in size from 10-8 to 10-6 m in size and are termed colloidal particles or colloids. The mixture they form is called a colloidal dispersion. A colloidal dispersion consists of colloids in a dispersing medium. Example: Milk Other Dispersions Liquids, solids, and gasses all may be mixed to form colloidal dispersions. Aerosols: Solid or liquid particles in a gasExamples: Smoke is solid in a gas. Fog is a liquid in a gas. Sols: Solid particles in a liquidExample: Milk of Magnesia is a sol with solid magnesium hydroxide in water. Emulsions: Liquid particles in a liquidExample: Mayonnaise is oil in water. Gels: Liquids in solidExamples: Gelatin is protein in water. Quicksand is sand in water. Telling Them Apart You can tell suspensions from colloids and solutions because the components of suspensions will eventually separate. Colloids can be distinguished from solutions using the Tyndall effect. A beam of light passing through a true solution, such as air, is not visible. Light passing through a colloidal dispersion, such as smoky or foggy air, will be reflected by the larger particles and the light beam will be visible.

Planning Windows for Climate Change Article Example | Topics and Well Written Essays - 1250 words

Planning Windows for Climate Change - Article Example There is a huge array of window types available now, and each type has its benefits and problems. There are many types of glass which conserve energy, but they can be costly and require changes in wall design. One might think that putting in fewer windows will solve the problems of climate change, but this not only make human spaces unattractive, it does not necessarily provide the best solution. Properly placed windows of the right type can actually increase the R-value of a wall, and glass walls which include solar energy design can actually provide a positive impact on energy use. There are simply many variables to consider in choosing and placing windows in buildings, so a plan for guidance will be a valuable addition to the body of knowledge. There are, essentially, three major factors we must consider when designing structures: the thermodynamics of the overall constructions, the various things which impact energy use from solar energy design to internal energy use and the availability, cost, structural needs and technical aspects of windows. By using a system of decision support for choosing window types and placement, architects can be better equipped to incorporate well-placed windows of the proper types to support the future needs in view of climate change. This research will create that tool. There are numerous studies that assumptions that the climate is changing or which actually present proof. One of the most important is Al Gore’s â€Å"An Inconvenient Truth† (2006). Gleick, Peter H., ed. 1993b. Water in Crisis.  

Reading Response and Thinking about Research Questions Essay

Reading Response and Thinking about Research Questions - Essay Example The read essays from the book have different titles and authors. The first essay is written by Brian O’Leary and the title of the essay is â€Å"Tools of the Digital Workflow†. The essay basically talks about how the nature, history and business of publishers vary greatly, making it hard to identify a set if preferred tools. As the content changes to a more robust digital environment, publishers need to make decisions about related services that are licensed or outsourced completely. The second essay is entitled â€Å"Why the Book and the Internet Will Merge† and is written by Hugh McGuire. In summary, there is no much incentive for publishers to change books into something that can be read on a screen. The reason for this argument is that many would not prefer reading books from screens. However, most people prefer reading books in form of books and they equally prefer spending most of their time on the internet making funny photos of cats, blogging about what t hey have done, and contributing to the world’s biggest encyclopedia (McGuire & OLeary). In the first essay, â€Å"Tools of the Digital Workflow†, it is interesting to learn that digital workflows greatly helps publishers in thinking about product planning. Even though the practice is still rare, using digital workflows can signal the start of a period of discovering work. It therefore means that event-driven publishing can change into a more continuous model. In the second essay, â€Å"Why the Book and the Internet Will Merge†, it is interesting to learn that eBooks have arrived in the market in force. Unlike in 2008 when only 1% of trade book sales in the United States were eBooks, the number had hit 20% by 2011. With this steady increase in the number of eBooks in the market, the number in expected to hit 50% by the end of 2015 (McGuire &